Free Cold Email ROI Calculator — Forecast Revenue from Outreach Campaigns
A cold email campaign's ROI depends on five conversion rates: open rate, reply rate, meeting booked rate, proposal rate, and close rate. This calculator multiplies your list size through each funnel stage to project how many deals close and what revenue to expect, helping you plan campaign volume and expected pipeline.
How to use Cold Email ROI Calculator
Enter list size and deal value
Input total prospects in your list and average deal value in dollars.
Set funnel conversion rates
Enter open rate %, reply rate %, meeting rate %, and close rate %. Use industry benchmarks or your own data.
See projected revenue
The calculator shows expected opens, replies, meetings, proposals, closed deals, and total projected revenue.
Frequently asked questions
Industry benchmarks: Open rate 30–50% (with personalization), Reply rate 5–15%, Meeting booked rate 2–5% of emails sent, Close rate 20–30% from meetings. Top performers see 8–12% reply rates with highly personalized, researched emails.
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Further reading
Authority documentation and specifications behind this tool.
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